Are you a home service entrepreneur looking to scale your business to new heights? In this episode of "Owned and Operated," we delve into a candid conversation between two experienced entrepreneurs, discussing their strategies, challenges, and insights. From pricing to growth plans and the pitfalls of expanding services, this discussion provides valuable nuggets of wisdom for those navigating the home service industry.Discussion Highlights:Stability in Home Service: Jack and John kick off with comparing home service stability to the roller-coaster ride of HVAC.Expanding Beyond HVAC: The hosts explore growth possibilities beyond HVAC, including pool and appliance repair services.Pay-Per-Click Costs: Dive into the world of advertising costs, where they discuss the varying prices of Pay-Per-Click ads, especially when compared to appliance repair.Scaling Marketing: Emphasizing the importance of cost-effective lead generation, the hosts share insights into scalable marketing efforts in competitive markets.Challenges of New Services: Insights into launching new services and navigating Google's backend rating system for Local Services Ads (LSAs).Pricing Complexities: Discussion on the intricacies of pricing services in a competitive market and researching market rates and competitors.Future Growth Plans: Jack and John reveal their vision for expanding their plumbing division and discuss their growth plans.Working Capital & Drain Services: The hosts touch on the significant capital needed for drain services and the considerations before venturing into this area.Episode Hosts:John Wilson: @wilsoncompaniesJack Carr: @thehvacjackSpecial thanks to our sponsor: Service ScalersLooking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com