Send us a Text Message.Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service. What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!00:00 Introduction to Owned and Operated00:26 Transforming PPC Despair into Success01:03 Deep Dive with Cassie Niekamp on Fencing Business Dynamics03:57 Exploring B2B Marketing Strategies and Challenges05:56 Navigating Business Growth and Operational Challenges16:33 Leveraging Technology for Efficiency in Sales20:13 Subcontracting Dynamics and Quality Control in Business22:58 Empowering Women in the Trades and Customer Communication25:35 Closing Remarks and Invitation to Breaking 5 Million Camp"Episode Host: ?John Wilson: @WilsonCompanies on TwitterJack Carr: @TheHVACJack on TwitterCassi Niekamp: @cassiniekamp on TwitterSpecial thanks to our sponsor: Service Scalers: ?Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/Contact the Owned and Operated plumbing, HVAC, and electrical growth podcast www.ownedandoperated.com info@ownedandoperated.com *Review us on Apple Podcasts*More Ways To Connect The Owned and Operated YouTube channel The Owned and Operated Weekly Insights Newsletter (Twice A Week)