As the founder of Vigor Branding and the blog, Grits and Grids, Joseph has found a home in branding for the food and beverage industry. His passion for great design and great food is evident in his blog, as well as our interview. You can follow them on Twitter here. In this episode, we discuss: How his agency found the food industry and turned it into a specialty. The importance of finding your niche. The creation of his blog, Grits and Grids. Show notes are available at ObsessedShow.com.