37 min listen
Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
ratings:
Length:
37 minutes
Released:
May 22, 2024
Format:
Podcast episode
Description
Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Released:
May 22, 2024
Format:
Podcast episode
Titles in the series (100)
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