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Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

FromSocialMinds - A Social Media Marketing Podcast


Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

FromSocialMinds - A Social Media Marketing Podcast

ratings:
Length:
37 minutes
Released:
May 22, 2024
Format:
Podcast episode

Description

Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Released:
May 22, 2024
Format:
Podcast episode

Titles in the series (100)

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast. Join the Facebook Group: Search 'Social Minds' Follow us: Twitter - @TheSocialChain Instagram - @socialchain LinkedIn - Social Chain