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    Great Thinking: The Future of Advertising

    Great Thinking: The Future of Advertising

    Great Thinking: The Future of Advertising

    ratings:
    Length:
    4 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 4 of 4 episodes

    Title

    New Media Spaces for Advertising

    How brands can build value from being players in gaming, metaverse, VR and other altern...

    27 minutes
    		Mar 23, 2023

    Tech-Driven Convergence

    Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativi...

    31 minutes
    		Mar 23, 2023

    Storytelling in the Metaverse

    The Metaverse offers us all new and unique tools for storytelling, shared experience an...

    24 minutes
    		Mar 16, 2023

    Understanding How Advertising Consumption is Changing

    Modern agencies are focusing on consumer behaviour, they’re studying where ad consumpti...

    34 minutes
    		Mar 08, 2023