44 min listen
DE&I | Jessica Robertson (TOGETHXR)
FromThe CMO Podcast
ratings:
Length:
44 minutes
Released:
Dec 15, 2021
Format:
Podcast episode
Description
Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's sports. In this conversation, Jessica talks about the impact storytelling has on DE&I and what marketers and executives can learn from great storytelling—especially when it is rooted in purpose. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 15, 2021
Format:
Podcast episode
Titles in the series (100)
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