As newsrooms become more complex, journalists will be increasingly negotiating with a variety of experts: data harvesters, social and digital geeks, product developers, content executives and marketing specalists.
So how should the media bosses rethink their strategies? And can an increasingly smarter focus on audiences help journalism thrive and, ultimately, be more trusted?
In 2019, former journalist, Anita Zielina, founded an executive program in news innovation – a kind of MBA for media managers -- at City University of New York. Now, she’s leaving the Craig Newmark Graduate School of Journalism, where she is the Director of Strategic Initiatives, to start her own media consultancy based in her hometown of Vienna.