The digital revolution brought an end to the glory days of most print publications. However, journalism’s ability to reach larger audiences has never been better than now. How can legacy media rethink their role and attract younger readers who are less loyal to news brands? Is it time to redefine journalistic objectivity? Is using individual brands of journalists a better way to gain the trust of audiences?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Raju Narisetti, Head of Global Publishing at McKinsey&Company. Previously, he was a journalist and held management roles with the Wall Street Journal, Washington Post, News Corp, amongst others.
Watch this interview on YouTube https://youtu.be/mtGF4OjQOgU