25 min listen
Future of Journalism - Ep 26 - Phoebe Connelly
FromFuture of Journalism – a series by the Alliance for Journalists' Freedom
Future of Journalism - Ep 26 - Phoebe Connelly
FromFuture of Journalism – a series by the Alliance for Journalists' Freedom
ratings:
Length:
9 minutes
Released:
Aug 22, 2022
Format:
Podcast episode
Description
Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report.
How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.
Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20
How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.
Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20
Released:
Aug 22, 2022
Format:
Podcast episode
Titles in the series (26)
Future of Journalism – Ep 2 – Piers Grove by Future of Journalism – a series by the Alliance for Journalists' Freedom