56 min listen
Paving the Path to Purchase with Digital Experiences
Paving the Path to Purchase with Digital Experiences
ratings:
Length:
53 minutes
Released:
Feb 10, 2021
Format:
Podcast episode
Description
Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences? Guest 1: Ann Dozier Title: Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits Guest 2: John Wittig Title: Chief Commercial Officer, Southern Glazer’s Wine & Spirits For more details and related content: https://www.ciotalknetwork.com/paving-the-path-to-purchase-with-digital-experiences
Released:
Feb 10, 2021
Format:
Podcast episode
Titles in the series (100)
Technology Innovations: DOs and DON’Ts: It takes serious planning and immaculate execution to bring a new technology product to market. Dr. Bruno is well know for his pioneering work on Compact Discs, Multimedia, MPEG, Video Conferencing, and security systems. Lets listen to Dr. by CIO Talk Network Podcast