40 min listen
How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce a…
How the Alcohol Beverage Industry Is Responding to the Surge in Demand from Digital Consumers, with Wayne Duan, VP of Ecommerce and Digital Commerce a…
ratings:
Length:
34 minutes
Released:
May 21, 2020
Format:
Podcast episode
Description
One of the biggest growth categories during COVID-19 is alcohol beverages, and consumers are using digital platforms to get it. Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands joins Peter Crosby and Rob Gonzalez to discuss how the alcohol beverage industry is managing this rise in digital consumers, and what of these new trends may stick and apply across other categories.
Released:
May 21, 2020
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf