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    COVID-19's Impact on Cybersecurity Marketing

    COVID-19's Impact on Cybersecurity Marketing

    FromCybersecurity Unplugged

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    COVID-19's Impact on Cybersecurity Marketing

    FromCybersecurity Unplugged

    ratings:
    Length:
    28 minutes
    Released:
    Aug 10, 2022
    Format:
    Podcast episode

    Description

    From a marketing point of view, events are about brand awareness and demand generation, pipeline acceleration, media relations and more, but COVID-19 had different plans for marketers. Netzer weighs in on how difficult it's gotten to rise above the noise after transitioning to digital. 
    Released:
    Aug 10, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.