In this podcast episode, Stefan Killer-Haug, Tresorit's representative, and Diana Kaliff, product lead for Swiss Digital Initiative, discussed the importance of digital trust and certifications. They talked about the Swiss Digital Trust label launched in 2022, the importance of building trust online as well as in the physical world, having a user-centric mindset and prioritizing trust for B2B companies. The speakers also noted that with the growing consumer demand for data privacy, businesses need to actively plan for the future and adapt their technology, security, and data protection policies.