This episode is sponsored by Shopify. Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Whether you’re selling online, on social media, or in person, Shopify has you covered on every base. With Shopify you can sell physical and digital products. You can sell services, memberships, ticketed events, rentals and even classes and lessons. Sign up for a $1 per month trial period at http://shopify.com/eyeonai On episode #145 of Eye on AI, Craig Smith sits down with Riley McCormack, President and CEO of Digimarc, pioneers in digital watermarking and cloud-based product data. In this episode, we explore the critical role of digital watermarking in securing our digital assets, especially amidst the surging influence of AI. Riley guides us through the potential risks and benefits this technology brings to the forefront as AI continues to transform our digital world. We then navigate the intricate territories of NFTs and distributed ledger technology, understanding how digital watermarking is reshaping these fields by ensuring trust and authenticity. Our discussion also delves into the Digital Millennium Copyright Act of 1997, highlighting its relevance in upholding copyrights and fostering trust within the digital stratosphere. We conclude with a look at how digital watermarking impacts content creation and its role in shaping a secure and sustainable digital future, from collaborations with central banks to innovative products like Digimarc Recycle.   Craig Smith Twitter: https://twitter.com/craigss Eye on A.I. Twitter: https://twitter.com/EyeOn_AI   00:00 Preview, Introduction and Shopify 03:05 Introduction to Digital Watermarking  07:01 Evolution of Digital Watermarking  14:21 Digimarc's Role in Digital Watermarking 21:13 Exploring the Protection Of Digital Content  28:56 Key Characteristics of Digital Watermarking  35:12 Application and Implementation of Digital Watermarking  42:46 Watermarking in Blockchain  49:11 What is Digimarc Validate? 01:03:01 Outro and Shopify