Precisely (formerly Syncsort) recently hosted the inaugural virtual Data Integrity Summit in conjunction with releasing a new IDC Research paper outlining the changing role of data across industries and emerging technologies. The summit included speakers from MasterCard, Apria Healthcare, and Creditsafe, and keynotes from IDC analysts. Precisely CEO Josh Rogers joins me on Tech Talks Daily Podcast to discuss how data integrity is currently helping local authorities in New York and Florida improve accuracy of COVID-19 contract-tracing efforts. I also learn how the report found that 56% of respondents indicated a general lack of trust in data quality within their organization. This lack of trust can be traced back to data silos within organizations. In fact, 95% of organizations are integrating data across hybrid cloud environments. Data silos inhibit data from having appropriate context, which is key when thinking about using that data effectively, ultimately creating a greater lack of trust. Precisely provides businesses with increased accuracy and consistency in their data through four key areas that make up data integrity: data integration, data quality, location intelligence, and data enrichment. By ensuring the integrity of its data, a company can make confident business decisions. Josh discusses what data integrity is and how it helps businesses across various industries improve their bottom lines and provide insight into the critical role trusted data will continue to play moving forward.