Precisely is the global leader in data integrity software, providing accuracy, consistency, and the context in data for 12,000 customers in more than 100 countries, including 97 percent of the Fortune 100. Precisely's data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes A Survey of 300 chief data officers revealed that worldwide adoption of digital initiatives continues to accelerate despite significant data quality, integration, and enrichment challenges. Precisely and Corinium Global Intelligence ran the independent study of more than 300 C-level data executives in the U.S., Europe, and the Asia Pacific. One of the biggest takeaways was 82% of Chief Data Officers have data quality concerns. Dan Adams, SVP Data and Operations at Precisely joins me on the Tech Talks Daily podcast and shares why businesses must rethink the path to trusted data as a foundation for digital transformation and business growth. Useful Links https://www.precisely.com/resource-center/analystreports/data-integrity-trends https://www.linkedin.com/company/preciselydata/