James Lisica is a Strategist, Futurist and international speaker in relation to global supply chains. Do you take for granted the complexity and importance of how items reach their customer base? As a leader the issue of global supply chains has never been more important. Complex considerations include the use of intelligent data, sustaining profits by profiting sustainably, winning tomorrow's customers, mastering the digital world, creating compelling value for stakeholders and disrupting the disruptors. As we enter 2022 leaders will be keen to balance ethical and sustainable practices with profit and growth and therefore will need to consider investing in innovation, technology and a fail fast culture. Enjoy this episode.