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    B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

    B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

    FromCybersecurity Unplugged

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    B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

    FromCybersecurity Unplugged

    ratings:
    Length:
    37 minutes
    Released:
    Sep 19, 2023
    Format:
    Podcast episode

    Description

    Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.
    Released:
    Sep 19, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.