Webinars 3.0: The Cybersecurity Marketer's Checklist

FromCybersecurity Unplugged

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Webinars 3.0: The Cybersecurity Marketer's Checklist

FromCybersecurity Unplugged

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Length:

38 minutes

Released:

Feb 20, 2023

Format:

Podcast episode

Description

Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.

Released:

Feb 20, 2023

Format:

Podcast episode

Titles in the series (100)

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

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Hubris Before the Havoc at SolarWinds by Cybersecurity Unplugged
27 min listen
A Pivotal Moment for Cybersecurity: There's a cycle of intense action followed by complacency that comes with any major security incident including the recent SolarWinds breach. In this episode of Cybersecurity Unplugged, Anup Ghosh, CEO of Fidelis Cybersecurity, discusses: How to take... by Cybersecurity Unplugged
24 min listen
From the Information Age to the Age of Misinformation: We've quickly gone from the Information Age to the Age of Misinformation and all of us are struggling to keep pace with the speed of the digital world. In this episode of Cybersecurity Unplugged, Gabriel Friedlander, founder of Wizer, an educational... by Cybersecurity Unplugged
27 min listen
Recognizing and Adapting to the New Reality: There's no doubt that our world has changed, but there's a sharp distinction between acquiescing to our new state as 'normal' and adapting to the threats of our new reality. In this episode, Morgan Wright, Chief Security Advisor at SentinelOne,... by Cybersecurity Unplugged
26 min listen
Confronting the Reality of the SolarWinds Attack: There's no doubt that the SolarWinds attack has wracked the cybersecurity community. In this episode with Roger Sels, Vice President Solutions, EMEA at BlackBerry, we discuss what really happened, the tricky question of attribution, lessons learned,... by Cybersecurity Unplugged
29 min listen
Building Top-Notch Talent in Cybersecurity: Ibrahim "Abe" Baggili is an internationally recognized expert in cybersecurity and digital forensics. He is the founder and co-director of the University of New Haven’s Cyber Forensics Research and Education Group. In this episode, Dr. Baggili... by Cybersecurity Unplugged
26 min listen
The New Normal: Complexity and Resilience: When a digital device becomes our lifeline to the rest of the community and the world, we need to make sure that these digital lifeboats are secure. In this episode of Cybersecurity Unplugged, Christy Wyatt, CEO at Absolute, the leading company in... by Cybersecurity Unplugged
19 min listen
The National Security Threat of Narcissism: Elisabeth Braw, is resident fellow at the American Enterprise Institute and a columnist at Foreign Policy Magazine. She also frequently writes op-eds for the Wall Street Journal, the Financial Times and Politico. In this episode of Cybersecurity... by Cybersecurity Unplugged
30 min listen
Eliminating the Threat of Ransomware: Janine Darling is the founder and CEO of STASH, a data compromise and ransomware protection solution. She is an award-winning CXO and technical strategist who has held prominent leadership roles for commercial product and service companies of multiple... by Cybersecurity Unplugged
34 min listen
Stepping into a Digital-First Economy: We can't avoid it any longer, we're digital people living in a digital world. We have digital identities, make online purchases, work from remote offices and almost everything we do is conducted digitally. It's no wonder that the biggest challenges we... by Cybersecurity Unplugged
19 min listen
Attacks Accelerating Faster than 5G: Speed is the enemy of security and as 5G is widely adopted and internet speeds increase, the threat also increases. In this episode of Cybersecurity Unplugged, Dr. Rebecca Wynn discusses: The future of work-from-home; The impact of 5G on... by Cybersecurity Unplugged
27 min listen
Chasing the Unattainable Aim of Security: How is it that the adversary always seems to be advancing faster than we can possibly keep up and what is the best strategy in the unwinnable game of cybersecurity? In this episode with Gene Spafford, professor of computer science at Purdue University... by Cybersecurity Unplugged
33 min listen
How to Approach the Reality of Remote Work: Cali Yost is the leading authority on high performance work flexibility, a visionary workplace futurist, strategist, author and keynote speaker. In this episode of Cybersecurity Unplugged, Yost discusses: The security vulnerabilities that remote... by Cybersecurity Unplugged
31 min listen
Cybersecurity Impacts on the Global Economy: Kadee Russ specializes in open-economy macroeconomics and international trade policy. She is a professor of economics at the University of California, Davis and is affiliated with the National Bureau of Economic Research, serving as a faculty... by Cybersecurity Unplugged
23 min listen
Who's Watching the Watchers?: What happens when no one is watching the watchers, when the solution you're trusting for the security of your organization has security issues itself? In this episode of Cybersecurity Unplugged, Jeremy Rasmussen, CTO at Abacode, a Managed... by Cybersecurity Unplugged
25 min listen
Moving at the Speed of the Future: Deep fakes, 5G, AI-powered cyberattacks, technology is advancing at warp speed and security is struggling to keep up. In this episode with Sahir Hadayatullah, co-founder and CEO of Smokescreen Technologies, a market-leading deception technologies... by Cybersecurity Unplugged
19 min listen
Presidential Transition and the National Threat of Cyber: The most inexpensive, highly destructive and highly deniable weapon known today is a cyberattack. In this episode with Gregory Touhill, current president of AppGate and formerly the federal government's first CISO, we discuss cybersecurity from a... by Cybersecurity Unplugged
25 min listen
Colonial Pipeline and Ransomware: The Kalashnikov of 2021: Tom Kellermann is the head of cybersecurity strategy for VMware. Prior to this role, Kellermann was the chief cybersecurity officer for Carbon Black. Tom serves as the Wilson Center’s Global Fellow for Cybersecurity Policy and sits on the Technology... by Cybersecurity Unplugged
21 min listen
Cyberspace: The Next Domain by Cybersecurity Unplugged
24 min listen
Implementing Security at a National Level: Having worked for both the White House and Huawei, Pudry explains that fear of Huawei is misdirected. Bad actors simply aren't asking permission from suppliers when hacking into their products. Andy Purdy is the Chief Security Officer for Huawei... by Cybersecurity Unplugged
31 min listen
How Zero Trust Is Inverting the Way We Do Cybersecurity: Although the news of the growing attack surface continues to heighten, there has not been a necessary change in how we protect and defend. This what Kindervag has set out to change. In this episode, John Kindervag, the creator of zero trust,... by Cybersecurity Unplugged
26 min listen
Creating Pathways for Women in Tech: Sheryl Root is Program Director of Carnegie Mellon University's Silicon Valley MSc in Technology Ventures program and Sandy Carter is Vice President, Public Sector Partners and Programs at AWS. As two successful women in tech, Sandy and Sheryl... by Cybersecurity Unplugged
39 min listen
A Holistic Approach to Cybersecurity and Compliance: Increasing compliance standards can be confusing and overwhelming but they also signal a recognition of the fact that one company's vulnerability affects us all in our interconnected digital world. In this episode, Mike Ferris and Mike Brooks of... by Cybersecurity Unplugged
25 min listen
Challenges in Today's World of Cybersecurity Marketing: Ravi Patil is Director of Product Management and Strategy at Broadcom. In this episode of Cybersecurity Unplugged, Patil discusses the importance of effective messaging in marketing, breaking away from the norm when it comes to engaging with your... by Cybersecurity Unplugged
25 min listen
Cyber Insurance Questions? We've Got You Covered: Lynn Peachey is an expert in cyber insurance, currently serving as the Director of Business Development at Arete Incident Response, a company in the cybersecurity insurance space. In this episode of Cybersecurity Unplugged, Peachey discusses: What... by Cybersecurity Unplugged
30 min listen
AI and Big Data Wage the War on Cybercrime by Cybersecurity Unplugged
29 min listen
The Venture Capitalist's View of Cybersecurity: Roger Lang is the general partner of the venture capital fund known as BCP Blitz. Rogers is also the CEO and founder of Predicta.com, the leader in advanced AI market analytics and data science. In this episode of Cybersecurity Unplugged, Lang... by Cybersecurity Unplugged
29 min listen
Meet the Guardians of Critical Infrastructure: Redvers "Red" Curry is the chief marketing officer at vFortified, a leader in the IoT device identity space. vFortified uses a unique, intelligent, disconnected external receptor to instrument a device's electromagnetic footprint and then they process... by Cybersecurity Unplugged
26 min listen
Securing Healthcare Systems: Dan Bowden is the CISO at Sentara Health, a 130-year-old health care provider with a team of 30,000 people delivering quality healthcare across 12 hospitals. In this episode of Cybersecurity Unplugged, Bowden discusses: Blockchain solutions in... by Cybersecurity Unplugged
29 min listen
Satisfying the Shortage in Cyber Warriors: Rob Clyde is a senior board director of ISACA, the chairman of the board for White Cloud Security and an advisor to ShardSecure. Rob has a long history in cybersecurity education and training. ISACA's recent 2021 State of Cybersecurity Study reported... by Cybersecurity Unplugged
26 min listen

More Episodes from Cybersecurity Unplugged

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The Art of Trade Show Excellence: Planning, Presence, and Follow-Up: Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation. by Cybersecurity Unplugged
30 min listen
Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs: Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements. by Cybersecurity Unplugged
25 min listen
Generative AI's Role in Cybersecurity Data Analysis: To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research. by Cybersecurity Unplugged
30 min listen
Lost in the Inbox: The Cybersecurity PR Epidemic Part 2: This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at... by Cybersecurity Unplugged
25 min listen
Lost in the Inbox: The Cybersecurity PR Epidemic Part 1: This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at... by Cybersecurity Unplugged
26 min listen
Generative AI’s Impact on Cybersecurity Marketers: Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing. by Cybersecurity Unplugged
43 min listen
B2B Cybersecurity Leads: What’s the Best Method for Acquisition?: Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors. by Cybersecurity Unplugged
37 min listen
Content Syndication as a Foundational Element of Lead Generation: Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation. by Cybersecurity Unplugged
27 min listen
CISO Community Management From the Vendor Perspective: This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization. by Cybersecurity Unplugged
24 min listen
Israeli Cybersecurity Investing...Or Should We Call It Company Building?: Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and... by Cybersecurity Unplugged
19 min listen
OT Security Marketing: Insights From the Plant Floor: Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services. He is currently the Sr. Global Manager of OT... by Cybersecurity Unplugged
23 min listen
Part 2: Your Leads Suck, My Sales Rep Told Me So!: Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most... by Cybersecurity Unplugged
26 min listen
Part 1: Your Leads Suck, My Sales Rep Told Me So! by Cybersecurity Unplugged
28 min listen
Kubernetes and Complexity: Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community. by Cybersecurity Unplugged
35 min listen
Are We Doomed?: Patricia Muoio is a partner at SineWave Ventures in NYC, an early stage venture capital firm dedicated to helping new technology companies grow across the commercial and public sectors. by Cybersecurity Unplugged
28 min listen
Protecting Neutral Networks: Tito Sestito is the co-founder and CEO of HiddenLayer, a cybersecurity startup in the business of preventing adversarial machine learning attacks. In this episode, Sestito is joined by John Kindervag, who we all know as the 'father of Zero Trust' and... by Cybersecurity Unplugged
33 min listen
Players in the Crypto Space: David serves as the Chief Insurance Officer for leading insurtech, Embroker. In this role, David is responsible for providing the strategic direction and leadership for the performance of Embroker’s insurance operations which include underwriting,... by Cybersecurity Unplugged
29 min listen
Securing The SaaS Layer: Galit Lubetzky Sharon is the co-founder and chief technical officer of Wing Security and a retired colonel in the IDF, elite to A200 unit, the equivalent of our NSA. In this episode of Cybersecurity Unplugged, Lubetzky discusses Wing Security's... by Cybersecurity Unplugged
33 min listen
The CISO and The Cyberattack: Steve Stone is the vice president of Rubrik Zero Labs, which is a new cybersecurity research team that Stone leads. In this episode of Cybersecurity Unplugged, Stone breaks down The State of Data Security Report, how the CISO job level is affected by... by Cybersecurity Unplugged
37 min listen
Protection in The Platform: Stan Golubchik is the founder and CEO of ContraForce, a company whose mission is to simplify security tools. In this episode of Cybersecurity Unplugged, Golubchik weighs in on how their platform works in the cyberattack world and protecting smaller... by Cybersecurity Unplugged
30 min listen
Machine Learning and AI: Where do we go?: Liran Paul Hason is the co-founder and CEO of Aporia, a full stack machine learning observability platform used by Fortune 500 companies and data science teams around the world. In this episode of Cybersecurity Unplugged, Hason weighs in on the... by Cybersecurity Unplugged
26 min listen
Isolating Control Systems: Joe Weiss is the managing partner at Applied Control Systems, providing strategic consulting to optimize and secure control systems used in industry, manufacturing, transportation, building controls and defense. In this episode of Cybersecurity... by Cybersecurity Unplugged
32 min listen
The Middle of the War: Chris Dougherty is a senior fellow for the defense program at the Center for New American Security. His primary area of research includes defense strategy, operational concepts, and force planning. In this episode of Cybersecurity Unplugged, Dougherty... by Cybersecurity Unplugged
52 min listen
A World to Explore: Fred Cohen is the CEO of Management Analytics, an assessment and planning advisory services litigation support, angel investment company with a long pedigree in cybersecurity. In this episode of Cybersecurity Unplugged, we're exploring the world of... by Cybersecurity Unplugged
43 min listen
Digging Ourselves Out of a Hole: Chris Miller, Ph.D. is an associate professor of International History at The Fletcher School at Tufts University. Miller is a doctor whose research has focused on Russian history, politics and economics. He is also the author of "Putinomincs: Power... by Cybersecurity Unplugged
27 min listen
The World of Kubernetes and Cloud Containers: Dr. Nikki Robinson, a full-time security architect for IBM, is an expert in statistical data analysis, quantitative methods and risk management. In this episode of Cybersecurity Unplugged, Dr. Robinson also discusses application development of... by Cybersecurity Unplugged
30 min listen
Exposing Vulnerabilities: Amit Shah is the director of product marketing at Dynatrace and one of the guys who discovered the Log4j vulnerability early on. This episode dives into vulnerabilities. by Cybersecurity Unplugged
23 min listen
Exploring The World of Passwords: Andrew Shikiar, executive director of FIDO Alliance, knows more about the password economy than anybody else in the industry. Shikiar has been around both the open system standards space and the promotion and marketing of Linux and Java with a focus... by Cybersecurity Unplugged
27 min listen
The Geopolitical Playing Field: We're fortunate enough to host a couple of the industry's best and brightest: Richard Bird and Tom Kellermann. Bird and Kellermann join us today to discuss each battlefield and what they think we need to do to prevail and turn the race back. To this,... by Cybersecurity Unplugged
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Behind Agency Doors: Nicolas M. Chaillan is the first chief software officer for the United States Air Force and Space Force and a former special adviser for cloud security and DevSecOps at the Department of Defense within the Office of the Secretary of Defense. Chaillan... by Cybersecurity Unplugged
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Webinars 3.0: The Cybersecurity Marketer's Checklist

Webinars 3.0: The Cybersecurity Marketer's Checklist

Description

Titles in the series (100)

More Episodes from Cybersecurity Unplugged