37 min listen
What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick
What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick
ratings:
Length:
35 minutes
Released:
Apr 26, 2021
Format:
Podcast episode
Description
With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.
Released:
Apr 26, 2021
Format:
Podcast episode
Titles in the series (100)
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf