This week we interviewed Cameron Worth, CEO and co-founder of SharpEnd. SharpEnd is an IoT agency and SaaS platform that supports CPG brands in connecting non-digital consumer products. In this talk, we discussed using QR codes, NFC, and augmented reality to drive consumer engagement and generate market insights. We also explored the challenges involved in rolling out large scale IoT campaigns that involve millions of products, thousands of sales points, and dozens of countries.  Key Questions: What does the IoT application landscape look like today for CPG brands and retailers? Which "common sense" sales and marketing use cases should every brand consider? What are the significant differences in capabilities and cost between QR codes and NFC? How is NFC deployed to gather insights across the lifecycle of products?