The data-oriented power of direct-to-consumer (DTC) models has a leading edge over traditional retail. The collection of all user data and interactions, along with their preferences, wants and needs becomes critical for increasing engagement with existing customers and acquiring new ones.While the retail industry is learning how to use AI-based models to drive better experiences, DTC is leading the way. Join Robin, Shelley, and special guest Michael Challinger, CEO of DTC kitchen sinks and fixtures brand Houzer, as they dig into why CEOs who come from the tech side of the business have a decisive competitive edge.It’s the art + science of ecommerce. For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.