The future of retail requires an ecosystem overhaul. Today, CEOs are faced by the rigorous challenge of retaining customers who are elastic – meaning fluid in their ever-changing expectations and behaviors. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, with guest Dan Binder, Partner at Columbus Consulting as they debate four foundational issues reshaping retail: investment in new inventory systems, automation of smart supply chains, enhanced data, analytics and marketing skills, and streamlined technological efficiencies.  Listen in to find out how to ramp up your retail game to stay profitable and relevant to customers who demand meaningful engagement.To learn more about Columbus Consulting head to ColumbusConsulting.com For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.Music Courtesy of MixaundFor more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.