The state of AI in retail today can be as confusing as it is exciting. But it is a board mandate for retail, without question. The opportunity to drive higher productivity and profitability is massive, yet it’s still a technology that needs to be driven by a purpose. The first and most critical question:  What are you trying to solve for? Join Purva Gupta, Co-Founder and CEO of Lily, with Robin and Shelley as they deconstruct the common pitfalls of “tech vendor math” and reveal a new path forward for retailers and brands that focuses on the outcomes they want to achieve and how to measure progress and success. The bottom line? The pressure on executives and CFOs to be able to quantify and believe in the impact of AI enablement tools is greater than ever. They know they need to substantiate the results of those investments with legitimate, tangible sales and performance gains. In a world of technology proliferation and vendor claims that too often overpromises and underdelivers, executives now expect partners who can actually show the proof and deliver on those promises. Listen and learn.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.