Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The New Wave of Fashion eComm

The New Wave of Fashion eComm

FromRetail Unwrapped - from The Robin Report


The New Wave of Fashion eComm

FromRetail Unwrapped - from The Robin Report

ratings:
Length:
33 minutes
Released:
Mar 12, 2024
Format:
Podcast episode

Description

Fashion ecomm has evolved from customers finding and visiting websites to seek out what they want, to search-enabled discovery, to today’s modern model of bringing fashion directly to you and replicating the excitement of impulse purchasing …online.  The art and science of the shopping experience have also been perfected with the help of influencers who are real and authentic.  Join special guest Tarek Müller, star entrepreneurial founder of ABOUTYOU along with Robin and Shelley in a lively conversation about how to propel the online fashion experience into a business building success story. They will discuss how ABOUT YOU reached €5 billion in GTV* through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with the SCAYLE Commerce Engine.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Released:
Mar 12, 2024
Format:
Podcast episode

Titles in the series (100)

The Robin Report Podcast Series is hosted by Robin Lewis, best-selling author and CEO of The Robin Report, along with The Robin Report Chief Strategist Shelley E. Kohan. They provide insights and opinions on major topics in the retail and consumer product industries. The shows are presented as lively conversations on industry-wide issues, trends and consumer behavior.