D2C is the new darling of retail consultants. But it’s tricky and risky for traditional retailers with multiple vendors to play in this popular sandbox. It takes time, resources, and money to build out a sustainable D2C model. Key point: D2C is no panacea for struggling retailers. Listen in to Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they delve into the opportunities and complexities of going direct.TIMESTAMPS:1:17 Clarifying DTC, D2C and the shifting direction.19:21 Retailers need technology investments to support a direct-to-consumer or dropship model.21:20 Inventory visibility, vendor collaborated supply chains and systems integration are critical. 25:45 Retailers that want to play in the D2C market really have three choices.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.Music Courtesy of MixaundFor more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.