Emerging challenges to back-to-school are led by inflation that is impacting discretionary spending and making shoppers anxious. How do retailers plan inventory and give customers a reason to buy? Join Robin Lewis, Shelley Kohan, TRR’s chief strategist, and special guest Sarah Galvez, Corporate Communications Manager for Cotton Incorporated as they discuss parents’ shopping intentions for their children. What can retailers expect and what should they be prepared for?Check out this great video from Cotton Inc,https://we.tl/t-ghsF1ADzqtFor more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.