60 min listen
The Evolution of Brand Management
The Evolution of Brand Management
ratings:
Length:
37 minutes
Released:
Feb 16, 2023
Format:
Podcast episode
Description
There are many companies out there that can eat up and acquire struggling brands just to push them into oblivion -- while taking a quick profit. However, it is a rare talent to know when to acquire a brand and build it into a powerhouse. Join guest star Yehuda Shmidman, Chairman & CEO of WHP Global in a conversation with Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they discuss the challenge of growing global consumer brands in a disruptive marketplace. Listen and learn from a visionary who approaches the business by developing partnerships, not transactions.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Released:
Feb 16, 2023
Format:
Podcast episode
Titles in the series (100)
The Robin Report Annual Forum - People + Emerging Experience by Retail Unwrapped - from The Robin Report