84 min listen
A&F: The Meteoric Rise Back to Cool
A&F: The Meteoric Rise Back to Cool
ratings:
Length:
27 minutes
Released:
Mar 2, 2023
Format:
Podcast episode
Description
A&F is making a dramatic comeback after its misstep in marketing exclusively to their definition of young, cool kids …which then plagued the brand with a slew of bad news and lawsuits. In one of the most remarkable turnarounds in the industry, the company is positioned to take market share away from competitors. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they reveal how new CEO Fran Horowitz is the real deal in transforming A&F into a welcoming, inclusive brand. Since she’s been at the helm, she’s been revamping both the Abercrombie and Hollister brands and driving real growth.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Released:
Mar 2, 2023
Format:
Podcast episode
Titles in the series (100)
Headache Sized Issues in the Chaotic New World of Retailing by Retail Unwrapped - from The Robin Report