Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

A&F: The Meteoric Rise Back to Cool

A&F: The Meteoric Rise Back to Cool

FromRetail Unwrapped - from The Robin Report


A&F: The Meteoric Rise Back to Cool

FromRetail Unwrapped - from The Robin Report

ratings:
Length:
27 minutes
Released:
Mar 2, 2023
Format:
Podcast episode

Description

A&F is making a dramatic comeback after its misstep in marketing exclusively to their definition of young, cool kids …which then plagued the brand with a slew of bad news and lawsuits. In one of the most remarkable turnarounds in the industry, the company is positioned to take market share away from competitors. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they reveal how new CEO Fran Horowitz is the real deal in transforming A&F into a welcoming, inclusive brand. Since she’s been at the helm, she’s been revamping both the Abercrombie and Hollister brands and driving real growth.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Released:
Mar 2, 2023
Format:
Podcast episode

Titles in the series (100)

The Robin Report Podcast Series is hosted by Robin Lewis, best-selling author and CEO of The Robin Report, along with The Robin Report Chief Strategist Shelley E. Kohan. They provide insights and opinions on major topics in the retail and consumer product industries. The shows are presented as lively conversations on industry-wide issues, trends and consumer behavior.