The return rate of online sales has escalated to 17% of sales, but surprise, you can transform a return into a valuable customer experience. This may sound counterintuitive, but when you manage the process as a positive customer touchpoint, you can create a better customer experience. Steve Prebble, President and CEO of Appriss Retail, joins Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they discuss how technologies can help alleviate the challenges of returns in omnichannel retailing.For more information about Appriss and what they can do for your business please go to ApprissCommerce.com. For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.