This week’s guest fell in love with marketing mix modelling.Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM).Hillary discusses the changing digital landscape and new opportunities within ad units such as Netflix and Disney. She also dives into the difference between attribution for B2B and B2C, why it’s important to use sales and media data to make decisions, and why every single brand should have its own analysis.Tune in to learn:• How to maximize your marketing ROI• The Marketing Mix Modelling basics• Why traditional advertising still matters for consumer brandsSuch a pleasure having Hilary on the pod - super insightful stuff. And if you need some MMM experts, check our Hilary and Miix Analytics.--------------Subscribe to our podcast on your favourite platforms:
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