#333: Cassie Petrey - Building a Social Strategy

Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf: Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart. by The Art of Social Media

21 min listen

Behind The Scenes as A Celebrity Marketing Manager with Cassie Petrey by Social Media Decoded

19 min listen

Episode 440 – Radio Royalties Again, Google Project Caviar, And Social Media Maven Cassie Petrey: Photo: Mike Krstic My guest this week is Cassie Petrey who’s been behind the social media marketing for some of the music’s most iconic artists including Backstreet Boys, Camila Cabello and Britney Spears. by Bobby Owsinski's Inner Circle Podcast

40 min listen

Cassie Petrey: Marketing Your Music: Cassie Petrey is the woman behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm... by Master Your Mix Podcast

70 min listen

Just Follow the Bloody Guidelines, OK?: Over the last six years, Bloody Good Period has grown from a Facebook post to a charity working with over 100 organisations around the country, providing vital menstrual supplies to asylum seekers, refugees and anyone who cannot afford them. Establis... by The Fundraising Everywhere Podcast

56 min listen

64. Your Best Friend's Voice: A Conversation With Amelia Lin, Founder and CEO of Saga: When was the last time you heard your best friend's voice? This question is at the heart of this week's episode of The Disruptive Voice. We're now seven months into a global pandemic that has torn and kept friends and families apart. In the midst of... by The Disruptive Voice

35 min listen

Be Proud: It’s Pride Month and Greg and Damon are joined by Chris Cabrera, longtime industry advocate and LGBTQ+ activist. In a year where Pride feels different from previous ones, the guys discuss what it means to be an ally, what to make of this current moment where civil rights are backsliding, and how the bar community, as a longtime home for queer folks, can continue to offer comfort and space to regroup and fight back. And on Bottled in Bond, Greg and Chris talk about corporate responsibility and rainbow washing, and how big brands can do better and doing right. If you want to check out more of what Chris is doing and see how you can get involved, check out anotherroundanotherrally.org/ Love The Speakeasy but wish there was more? Check out Bottled in Bond, the new members program from your three favorite smartasses. Join now for bonus content, a monthly guest roundup, and exclusive recipes. Higher proof and aged to perfection, check it out now at patreon.com/TheSpeakeasy893 by The Speakeasy

67 min listen

How to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story: How do you successfully pitch a narrative story or series to podcast network or a public radio station? If you dream about making an audio documentary or a limited series, this episode is for you. Katie Colaneri is the thoughtful, fast-rising editor at the head of New Hampshire Public Radio’s audio documentary team — the same team behind the blockbuster hit "Bear Brook." She spent the last year crafting one of the clearest greenlight processes in public media and podcasting. She spec’ed out what pitches this station says yes to, what it says no to, and along the way, what makes for suspenseful, impactful longform storytelling – storytelling that matters in New Hampshire, across the country, and even across the globe. She shares that pitch process with us. And we dissect a This American Life story that started in a one-room New Hampshire school house. by Sound Judgment

45 min listen

Learning As You Go & Professional Fangirling with Crowd Surf Co-Founder Cassie Petrey: From a certified Backstreet Boys fangirl to a leading social media and artist management powerhouse, she is living proof that you can truly achieve anything you set your mind to if you’re willing to grind. Tune in as Cassie and Nat dive into the reality of working in the world of music, the ever-changing presence and advantages of social media, setting your ego aside, and the importance of saying “yes” to (almost) everything. Whether you have a love for music, an interest in social media, or any passion whatsoever, you’ll be sure to takeaway practical advice to help guide you toward the career of your dreams. by The Real Reel

49 min listen

EP79: Creating an Intentional Family Culture with Melissa & Chris Smith: For episode homepage, resources, free download and links, visit: Description For over a decade, Chris Smith has been helping entrepreneurs create clarity around how they share their story and their message about what they do in the... by 60 Mindful Minutes

56 min listen

Perfecting Your Craft, Co-Writing Dynamics, and the Importance of a Great Song with Clay Mills by Modern Musician

62 min listen

Chris & Adrienne Bosh - The Journey of Learning: This week, I’m talking with Chris and Adrienne Bosh. These two embody “couple goals” -- they find time for each other, give one another space to pursue their own passions, and run a crew of five kids. I’ll also be chatting with Capital One's Chris Gatz, Vice President of Card, during this week’s Capital One Café break. Welcome to Moments, a podcast that celebrates parenthood. Each week, I talk with friends you might recognize, about parenting stories you've never heard before. by Moments with Candace Parker

39 min listen

598: Creating Your Own Opportunities and Taking Full Responsibility, Feat. Kerri Kasem | Freestyle Friday: About This Episode: Our guest this week was Kerri Kasem, a multimedia personality, producer and writer, has anchored music, talk and entertainment programs for radio and television. . 2017 marks her twentieth year in the business. Kasem founded... by The Create Your Own Life Show

11 min listen

Expanding The Definition of Creativity | Chris Ballew on Fatherhood, Raising Creative Kids: How do you define creativity? If we encourage our kids to be creative, will they be more successful later in life? Adam and Marc explore the topic of creativity with Chris Ballew, lead singer of Presidents of the United States of America, creator of Caspar Babypants, and, dare we say, friend of the show. Also, the trials of talking to our kids about how to say no when something feels off. And what was Marc's childhood buffoonery that should have cursed him with gingivitis for life? by Modern Dadhood | Unpacking Fatherhood + Parenting for Dads (and Moms!)

34 min listen

893: Cassie Petrey – Building Your Brand Image Like a Celebrity: I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media... by The Self-Employed Life

43 min listen

Bonus Episode: Finding Your Purpose with Stacey Harkey by Ask Dr. Julie Hanks

34 min listen

Insider Ep. 51: The ‘Death’ of Modern Brands: In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent... by Taste Radio

47 min listen

EFR 601: How to Uplevel Your Money Mindset with Chris Harder: How are your current money patterns limiting your success? This bonus episode is in collaboration with past guest Ashley Stahl and her podcast You Turn. Ever Forward Radio is excited to share this conversation wiht Chris Harder, an... by Ever Forward Radio with Chase Chewning

80 min listen

Episode 82: The Second GOP Debate Recap by Wear We Are

39 min listen

379: Power Talk Friday: The Ladies of Badassery on Creating an Engaged Community: Welcome to Power Talk Friday! We have Samantha Parker and Kathy Rasmussen, the partners in the Badassery Community, with us on the show today. Samantha and Kathy are the co-founders of Badassery Magazine, the co-hosts of the Badassery Podcast, and... by A Well-Designed Business® | Interior Design Business Podcast

71 min listen

153 - The Rise of Short-Form and Long-Form Video Content, with Cassie Petrey by The Marketing Millennials

33 min listen

Family Brand: How to Establish The Culture and Values You Want in Your Family: In 2020, Chris and Melissa Smith started the podcast and website Family Brand, to help families figure out what they want to stand for and be remembered by. Having a family brand is a way to strengthen your family. Since then, they’ve taken... by Mint Arrow Messages

44 min listen

#273: 6 Music Trends that are wasting your time: As musicians, our most valuable resource is time. Yet we often spend that time on things that don't matter. Or that won't help us achieve our actual goals of growing and engaging with our fanbase. In this episode, Chris and Kevin discuss six common or... by DIY Musician Podcast

97 min listen

GOAT #39: Community Through Coaching and Conference with Christina Carpenter by GOAT Homeschooling with Erin and Amanda

23 min listen

Purpose Over Product: Connection Is What's Missing Today with Chip Danby and Cassie Green: On this episode of the In the Club Podcast by Club Colors, we speak with Chip Danby and Cassie Green, the Executive Vice President of NAPCO Media and Content Director of the Apparelist respectively. They are both content-creating machines and Chip starts off by sharing his journey in building communities and bringing people together in media. Cassie talks about her passion for writing and how she was led into the business side of the apparel industry. For her, it is not a race to the bottom in price but a challenge to provide the best customer service possible. Chip sums it up by saying the order takers are falling out of the business while the order makers, the people who put purpose over product, come out on top. Tune into this episode’s Hot Iron with JMo where our guests answer their pillars in business, stewarding culture, writing in your own voice, and the secret history of human beings by In the Club by Club Colors

67 min listen

56: Chris Classic on Leaving the World Smelling Better Than He Found It by The Light Watkins Show

79 min listen

310: Pulp Design Studios® : How To Attract a Licensing Deal: Welcome to the show! We are really delighted today to have Beth Dotolo and Carolina Gentry back again! (Episode #176) These brilliant ladies run a truly amazing design firm, Pulp Design, both in Seattle and in Dallas and on the show today they have... by A Well-Designed Business® | Interior Design Business Podcast

64 min listen

Episode 151: Band Spotlight - Counting Crows: #notgrunge. This week after many requests to do so, Chris and Ethan chat about Counting Crows, one of the more prominent bands from a different neighborhood of 90s music. The pair discuss the allure of the band, why they are polarizing for many, and ... by The Grunge Bible Podcast

69 min listen

Water & Music’s Cherie Hu on going solo by The Rebooting Show

39 min listen

Authenticity Is at the Center of Content-Led Growth with Chris Decker: This episode of the In The Club Podcast by Club Colors features Chris Decker, Founder and CEO of Salescast. Podcasting provides a direct line between the podcaster and the audience. As such, companies should tap into this resource because of the wealth of potential it offers. Chris shares how driving content-led growth is rooted in authenticity and that being human is what creates the connection that earns and retains listeners. He also dives into why the pursuit of perfection will make you miss out on the chance to even begin your own success as a communicator and personal brand. HIGHLIGHTS Content-led growth: Don't forget the person behind the listener Understand how social media works Be authentic: Human beings are rooted in communication Growing Salescast and embracing how it evolves QUOTES Massive growth is at the intersection of three things Chris: "This is at the intersection of skill, value, and passi by In the Club by Club Colors

42 min listen

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#333: Cassie Petrey - Building a Social Strategy

#333: Cassie Petrey - Building a Social Strategy

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