Sightly is a market insights resource that helps brands anticipate the unexpected. Its proprietary Brand Mentality platform uses data science, predictive algorithms, and expert human know-how to help brands maximize their media planning & outcomes, maintain authenticity and understand when, why, and how to effectively lean into controversial, hot-button issues in a meaningful way. Robert Helstrom, SVP of Marketing, Sightly, talks about how they are helping brands navigate shifting marketing insights while holding themselves to a higher accountability standard. We also discuss the current trends within adtech and how brands should plan to adapt to get ahead of the metaverse and Web3.