Bozoma Saint John is an accomplished marketing and advertising executive. Her first career-shifting role, was as the Head of Music and Entertainment Marketing at Pepsi-Co. During this time, she drove breakthrough consumer engagement by collaborating with tastemakers, like, the one and only, Beyonce. Following Pepsi, Bozoma became the Head of Global Consumer Marketing for Apple Music and iTunes. When she presented at Apple’s Keynote Worldwide Developers Conference, she stole the show. Buzzfeed even called her the, “coolest person to ever go on stage at an Apple event”. After Apple, she went to Uber, where she served as the Chief Brand Officer. In her role at Uber, she was tasked with telling the stories of millions of riders and drivers across 600+ cities. These days, Bozoma is Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. At Endeavor, she focuses on driving marketing efforts across Endeavor’s global network of companies. She is in the American Advertising Federation’s Advertising Hall of Achievement. Today she’s here to share what all entrepreneurs should know about marketing, what she does as a CMO and how to be your truest self in both business and in life.