When Grace Bonney moved to Williamsburg in 2003, she noticed a DIY design culture in Brooklyn that wasn't being covered in design magazines. So she covered it herself with Design*Sponge, a blog which originally highlighted the creative design aesthetic we now know as Brooklyn chic. Since its founding in 2004, Design*Sponge has transformed into an expansive lifestyle website, which The New York Times called the “Martha Stewart Living for the Millennials.” On the podcast Sophia and Grace discuss finding your crowd, managing employees remotely, and Grace's new book In the Company of Women.