LA-based stylist/creative director, Beth Jones, has one of the most distinctive and recognisable visual brand identities in the market.

Today, Sarah talks to Beth about the importance of a brand identity, how it helps clients and audiences connect with you and how to create one for your styling business.

From photographic styles to posing ideas, her most popular branded content and the gradual process of forming her own style guidelines, you'll get a masterclass in the art of brand identity with one of the best.

Check out Beth's website https://bjonesstyle.com/

In 2009, Beth launched B. Jones Style, a fashion blog that peered into her daily outfits, home interiors and a fit & fab lifestyle.

Beth has worked as a brand ambassador for Paul Mitchell, Timex, DKNY, Modcloth, Banana Republic and LOFT, Nike Women, MVMT, Sephora at JCPENNEY, Goodwill International, and Crossroads Trading Co and is a part of Vogue’s Influencer Network.

In 2016, Beth launched her YOUTUBE CHANNEL and became the champion for “always playing dress up”. She brings her community into her magical world of styling up vintage finds from local thrift and vintage shops and documents her daily outfits on Instagram.

With 12 years of experience under her belt, Beth currently works as a stylist, social media consultant, creative director, Youtube creator and fashion influencer.