Sydney stylist Gessica Marmotta shares with us her approach to pricing personal styling services, and how she went from ‘hobby pricing’ to charging $3000 AUD for styling appointments.
· How do you gain the confidence to charge more?
·How do you know what to base your rates on?
· How should you approach this rate change with new clients?
Here are the ley takeaways from Gessica’s interview:

Tips to help you establish a successful pricing structure:

· Valuing yourself; believe in what you do
· Research the market to ensure you are pricing your services appropriately
· Gain advice from a financial expert to create a model that is commercially sustainable
· Ensure the time you put in to the pre and post appointment is included in your pricing
· Create packages with varying degrees of personal and financial investment, to build trust and attract a broader range of clients
·Be transparent with the outputs; what you deliver for the client behind the scenes, on the day and post-appointment support
· Provide as much detail as possible on your website’s services page. Follow Gessica at @stylebygessica