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PR Tips For Personal Stylists, with Australian Fashion Pioneer, Rebecca Lau Marsh

PR Tips For Personal Stylists, with Australian Fashion Pioneer, Rebecca Lau Marsh

FromThe Styling Advisory Podcast - Personal Styling Business Interviews


PR Tips For Personal Stylists, with Australian Fashion Pioneer, Rebecca Lau Marsh

FromThe Styling Advisory Podcast - Personal Styling Business Interviews

ratings:
Length:
31 minutes
Released:
Aug 3, 2022
Format:
Podcast episode

Description

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage.

Why does this matter?

Because if you’re starting out without an existing personal styling client base, you’re going to need an audience.

And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right?

So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions.

As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry.

Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’

You’ll Learn:
· How Rebecca was able to secure PR coverage without any experience in PR
· How she pitched herself to editors
· How she comes up with angles for stories to pitch
· How she develops relationships with editors
· How she manages this work amid all the other things we have to do
· Tricks to make your headlines POP
· Many other things. Just listen.
Released:
Aug 3, 2022
Format:
Podcast episode

Titles in the series (46)

How does a personal stylist build their client base in 2022? Join Personal Styling Business Expert, Sarah Cohen, as she interviews successful image experts from around the world to learn about the marketing tactics that helped them build successful businesses. You'll find out how these successful stylists: ✨Built a social media audience ✨Connect meaningfully with that audience ✨Build an email list of subscribers ✨Nurture those subscribers into clients WATCH Video Interviews; https://www.youtube.com/c/StylingAdvisoryTV