30 min listen
Tipping, TikTok and Evolving Your Business
Tipping, TikTok and Evolving Your Business
ratings:
Length:
59 minutes
Released:
Jan 6, 2023
Format:
Podcast episode
Description
Talking to tour operator John O'Sullivan is always a breath of fresh air; he likes to think deeply about the tour industry, and experiment with new ideas that often challenge the tour operator orthodoxy. John runs Depot Adventures in Melbourne, Australia and Minneapolis, Minnesota, as well as a new TikTok-based venture, One Minute Tours. John's first Tourpreneur podcast was recorded with Shane back in 2019, where he shared his thoughts about the economics of the "free tour" model. It's still a worthy listen. Now he's back with a new venture, new locations for his old company. We cover a wide variety of topics: how to structure and develop a tour in a new destination thinking about tour content in the age of Wikipedia developing a business across two extremely different locations does developing a global brand bring benefits? entering a midmarket destination: how to sell? how to price? hiring and retaining guides as employees John's experiment with tip pooling, and being transparent about his experiment with his guide community his accidental virality on TikTok, and how it's changing the direction of his business As always, bonus material and more can be found on Tourpreneur.com/plus
Released:
Jan 6, 2023
Format:
Podcast episode
Titles in the series (100)
Facebook Ads for Tour Operators - tips based on a study of 1600 FB ads with Crowdriff's Amrita Gurney (22): On this episode, we talk best practices for Facebook Ads for Tour Operators. Today's guest is Amrita Gurney. She is the Vice President of Marketing at Crowdriff. A couple of weeks ago on the Daily Brief, which is the email I send out every day where... by Tourpreneur Tour Business Podcast