Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivtoed his marketing agency to focus on getting tour operators more bookings companies, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building experiences can be a source of recurring, stable, profitable revenue for your business. This episode is jam-packed with helpful tips on website optimization, how to connect with and market to the corporate audience, and so much more.Visit Tourpreneur.com for show notes and more informationCome to Vienna, Austria for our Tour Leader & Guide Event Oct 18-19Come to London for a meetup on Oct 12!Visit Joe's company, Uplevel TourismIn this episode:[00:01:33] Joe talks about his path from self-taught web developer turned marketing expert.[00:04:19] Website optimization: Joe tested button options, "buy tickets" or "book now". "See dates" increased bookings by 25%.[00:09:59] Why you should shit to focusing on the corporate market.[00:13:52] High-converting websites resemble salespeople, not stores. They strategically present solutions rather than giving away too much information.[00:19:02] Finding a one-stop shop for selling.[00:22:20] Identify target corporate guests, focus on empathy.[00:25:00] Tagging, automation, and customization lead to powerful marketing.[00:32:30] Limiting tour company's capabilities, focus on current offerings. Create corporate tour page, then explore automation. Potential for additional products in the future.[00:36:05] Dial back on passive tours, be interactive.[00:38:44] Connection triangle: guide, group, place, interactivity.[00:41:34] The "Pitch Anything" book can help with messaging to your customers.