16 min listen
Tourpreneur Call-in Show: Business Growth and Marketing
Tourpreneur Call-in Show: Business Growth and Marketing
ratings:
Length:
60 minutes
Released:
Feb 1, 2024
Format:
Podcast episode
Description
Welcome to Tourpreneur, where we delve into the world of tour and activity providers and explore the latest trends, challenges, and success stories in the travel industry.Today, in our call-in episode, join hosts Chris, Mitch, and Peter as they tackle key topics around Al, attracting cruise ship agents and marketing to cruise customers, as well as questions around purchasing an existing business.00:00 Pine discusses mass customization and AI opportunities.05:43 Consider hotels for city stays to personalize experiences.10:16 Embrace failure as part of creative process.13:41 Marketing hidden gems creates its own challenges.17:14 AI travel planner focuses on commercial experiences.21:54 Consider demographics, repeat customers, marketing strategy questions.24:45 Established business with cash flow & opportunities.28:52 Old businesses face opportunity in rejuvenation and acquisition.30:12 Boomers retiring and impacting business market.34:59 Creating useful, unique content is key.40:01 Personalized technology offers customized travel experiences.43:35 Use technology to create emotional, surprising experiences.47:26 Single operators may struggle to secure contracts.49:53 Cruises cater to least adventurous travelers' needs.54:17 Tailored marketing crucial for diverse cruise clientele.56:03 "Category Pirates" book encourages unique business strategies.58:48 Online audiences remain undervalued despite digital presence.Mentioned in this episode:Thank you to our sponsor, GoogleGoogle is graciously sponsoring Tourpreneur, keeping this podcast free for you. Please go and check out a course that we've developed with them, helping you understand the power for their 'Things to do' program to deliver more direct bookings for your tour & activity business.
tourpreneur.com/google
tourpreneur.com/google
Released:
Feb 1, 2024
Format:
Podcast episode
Titles in the series (100)
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