With so much discussion in the Tourpreneur Community about the good, the bad and the ugly of AI, Chris Torres advises on why he feels a lot of operators are missing the revenue opportunities it brings. AI is transforming the tourism industry by offering personalised experiences, hybrid tours, and self-guided options that can increase revenue and profits for businesses. 00:00 ? AI is a game-changer for tourism businesses, that can drive revenue and profit while transforming society as we know it. 01:47 ? ? Hybrid tours can boost brand exposure and profits by providing both digital and in-person experiences throughout the customer journey. 02:25 ? An AI Avatar guide offers personalised travel experiences from booking to insights during the trip. 04:54 ? ? Hybrid tourism experiences that blend digital and in-person elements with the help of AI can increase revenue. 05:35 ? AI-delivered self-guided options for customers unable to book in-person experiences. 06:36 ? Mac Adventure's switch to a fully self-guided model shows the exponential growth potential of the fast-growing self-guided travel sector. 07:30 ? Understand the impact of AI on business and embrace its potential for generating revenue. Join Tourpreneur+ for more content and a Sprint on ChatGPT! https://tourpreneur.com/plus/ Join our free community of over 6000 tour operators: https://www.facebook.com/groups/tourpreneur