Follow and Connect with me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn. Episode Title: ?? Modern Chain Hotels Rethink CRM??HEADS TALK TAKES A SUMMER BREAK AND WILL BE BACK WITH MORE HEADS, LEADERS OF INSTITUTIONS AND CSUITES OF MULTINATIONALS. In this episode of #HeadsTalk we break for the summer with an interesting conversation. How do you have a one-2-one relationship with your guests when you are a chain hotel? How do you, as a Hotelier, make guest feel like they are known and that you understand all of their specific needs, wants and requirements? This is what my guest today Karen Plumb, a seasoned CMO and fmr Digital Director of Premier Inn discusses in this episode of #HeadsTalk and a continuation of the #HTHospitalitySeries. With her breadth of experience in the Industry,  Karen delivers some great pointers and provide my listeners with some forensic forward thinking analysis of where the hotel industry should concentrate its efforts. Digitalisation has completely changed what and how things are done for patrons and Karen provides her thoughts on how some of the challenges should be addressed going forward.  A riveting conversation today on #HeadsTalk. Full episode link below.  Topics Covered: #NewCRM #DigitalTransformation #CustomerCentric #ChainHotels  So download⏳grab a cup of Fenchel Tea ☕️& have a listen?#HeadsTalkPodcast #AFlyOnTheBoardroomWall #HTSeries #PremierInn  Support the showFollow, Support, Contact Heads Talk - A Fly On The Boardroom Wall LinkedIn Website Twitter Email at info@elainepringle.com