We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

What exactly is the paradox of hotel marketing.The importance of marketing in today’s competitive industryHow to communicate the quality of your service through your marketing channels.What a good hotel website looks like in order to drive direct bookings.Do you need to invest heavily in marketing and hire a top-tier agency to compete?