The global pandemic has created economic conditions in the market that we have never seen before. But is forecasting accurate or relevant today or are we starting with a blank sheet of paper? In this episode we explore the relevance a revenue forecasting through the pandemic.

In this 15 minute podcast episode, we explore:

Whether a forecast is still relevantNew information managers should source to assist with the accuracy of their forecastsThe relevance of total revenue in forecasting todayHow the industry is defining new standards through this evolving situation?Advice for reopening hotels.