There are positive signs that demand is increasing in specific markets, particularly domestic leisure. Forward bookings through the summer in the northern hemisphere are perhaps indicating a pent-up demand which is supported by flexible hotel cancellation and insurance policies.

In this episode, we discuss which markets are likely to recover first and a range of new emerging markets.

We discuss:

How guest expectations may change as a result of travellers holidaying locally.Opportunities created by travels bubbles between select countries.Changes in business activity with a shift online and how this may impact business travel in the future.The impact and changes in major events sector changing longer term.The benefits of industry working together as travel returns.What hoteliers can do to prepare for changing customer demands both in the near and longer termChallenges providing an authentic experience in the luxury sector as demand returns.