Topics covered and questions you’ll uncover during this episode:How we shifted our advertising efforts to include not only the print world, but the digital world tooThe major difference between marketing to the luxury and non-luxury marketsHow to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotionIf you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)What a “visual icon” is and why is it so important in your regional marketingWhy quality statistics are so critical for upper-tier clienteleWhy highly professional presentation is so critical in the the luxury real estate marketWhat variable data response rate is and how you can use it to your advantageHow you can start at a lower price point to ascend to a higher price point via your marketing effortsGetting repeat business by always keeping your marketing efforts in front of your potential clientsResources mentioned within the episode:Supreme AuctionsREAL MarketingInstitute for Luxury Home Marketing