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106 - Marcell Vollmer CEO: Retail Series - Prospitalia Group, Marketing Changed Forever

106 - Marcell Vollmer CEO: Retail Series - Prospitalia Group, Marketing Changed Forever

FromHeads Talk


106 - Marcell Vollmer CEO: Retail Series - Prospitalia Group, Marketing Changed Forever

FromHeads Talk

ratings:
Length:
44 minutes
Released:
Aug 7, 2022
Format:
Podcast episode

Description

Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn. Episode Title:-  ??Marketing Changed Forever??We continue the #HTRetailSeries on Heads Talk with a  conversation with a leader  and strategic thinker. It was an absolute delight to talk with Dr. Marcell Vollmer, CEO of Prospitalia Group. I really like the way he thinks and delivers his messages. I'm a follower of his account on LinkedIn and am often enlightened by the content. This episode was all about how the marketing and advertising process is changing with the advent of the metaverse; and what are the implications of this. Marcell took me on a journey and reminded me of the past marketing process and the now dated concept of Prime Time. Try telling GenZs all about this. Topics Covered: #DigitalTransformation #AI #DataProtection #YourProfile #DataTracking #MarketingPastandPresent #YourProfile #MetaverseMarketing Interesting facts about Marcell: He has a huge following on  Linkedin and Twitter.  Prior to Prospitalia, Marcell was Partner at the global consulting firm Boston Consulting Group (BCG). Previous to that, he was the CDO of SAP and the CIO of Celonis.  As the Chief Digital Officer of SAP,  Marcell was a 'Digital Ambassador' for SAP's Digital Transformation Office to help SAP customers define and drive digital transformation strategies in all industries globally. As the former Chief Procurement Officer at SAP,  he was versed on the complexities surrounding the intersection of technology, compliance, and supplier networks that today’s procurement leaders face.  Finally, as the COO/Chief Operating Officer and Senior Vice President of SAP Ariba, his focus was to help companies eliminate procurement and supply chain complexity through simple, smart, and open software solutions.So download⏳grab a cup of Bird & Blend Tea Co - MojiTea☕️& have a listen?Episode Sponsored by Accxia - Europe's Largest Private Cloud for Atlassian Series Powered by DelanceSeries Partnered with Jelmoli? Retail Series Youtube VideoNext week's guest announced on LinkedIn every Monday. ABOUT THE HOSTHeadsTalk #HeadsTalkPodcast #AFlyOnTheBoardroomWall #HTRetailSeriesSupport the showFollow, Support, Contact Heads Talk - A Fly On The Boardroom Wall LinkedIn Website Twitter Email at info@elainepringle.com
Released:
Aug 7, 2022
Format:
Podcast episode

Titles in the series (100)

A Fly on the Boardroom Wall.Weekly, in-depth dialogues with Industry Titans and Top Executives. From FTSE/S&P CEOs and Executive CSuites to Leaders of renowned institutions, Heads Talk offers exclusive insights into the pressing topics shaping today's business landscape. As Heads of the World's Biggest Businesses discuss current industry matters, we attentively listen, providing a unique perspective on the pulse of global commerce.Our distinguished guest list includes CSuite Board Executives from Alphabet Inc, AWS, Boeing, Deloitte & Touche, EY, Geely, GM, Google, HSBC, IBM, KPMG, McKinsey & Company, Microsoft, O2, Oracle, Pfizer, PwC, Roche, Salesforce, Shell, Swiss Re, UBS, Verizon, and many more industry giants. Join us on this top 0.5% podcast in Management/Business, where insightful conversations reign supreme. Quick Tip: Tune in to our 100th Episode for a sneak peek at the Exceptional Guests featured on the show.#AFlyOnTheBoardroomWall #HeadsTalk