APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for the omnichannel retail ecosystem and environment? In today's episode of  The Negotiation Podcast, we are joined by Patrick Deloy. Patrick is  Managing Director at Merkle, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long-term support of multi-country e-commerce website deployments in the APAC region. Patrick talks about his journey from a DTC entrepreneur to becoming one of the top experts in APAC. He talks about what he does, where he is physically located, and how he entered into e-commerce and became the DTC expert he is today. Patrick also shares some insight on what omnichannel ecosystems are and the environment today in the APAC region!Here are key things to listen out for: Patrick's entrepreneurial journey into eCommerce.About the Dentsu group.How the whole eCommerce landscape and consumer expectations are evolving across all the markets in APAC.The development of omnichannel retail over the past few years in the APAC region.Companies with the highest eCommerce growth and what has held these companies back when it came to omnichannel retail.How COVID propagated consumer habitual change.