How did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priority), how they’ve managed to keep their values central even as they’ve grown and what’s next for the brand. Annie also talks about her own career path in marketing and the top advice she gives to other marketers. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch Show Notes:What is JuneShine and who is their audience? What hole did JuneShine fill in the alcohol market?How did Annie get started with JuneShine and what has her career path been like?Explaining the concept of ‘clean alcohol’ and what inspired JuneShine’s disruption in the industry.What were the most pivotal moments for JuneShine’s growth in the early days?Annie explains why she attributes JuneShine’s success to their local community. The importance of creating an amazing in-person brand experience.JuneShine’s ambassador program: How ambassadors are chosen, their involvement in the business and how the program contributes to business objectives.How to activate your local community and the importance of patience. How JuneShine deals with marketing restrictions on their industry. How to build a successful lifestyle brand.How JuneShine hit a net-zero carbon footprint and what’s next for their sustainability journey. Is it hard to share the sustainability messaging with new consumers?What’s the best piece of career advice Annie’s been given?Where does Annie find her career inspiration and how does she balance her multiple career passions?Tips for avoiding going into career ‘auto-pilot.’Finally, who is Annie seeing make waves online?Discussed in this episode:JuneShine - https://juneshine.com/JuneShine Instagram - @juneshinecoAnnie’s LinkedIn - https://www.linkedin.com/in/annelieseatwell/ Annie’s Instagram - @alsoknownasannie Blue Land - @bluelandGrove - @grovecollaborativeBy Human Kind - @byhumankindThe Package Free Shop - @packagefreeshopWaves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts   Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.